Do This To Raise Work Efficiency

Heeey there,

It’s been a crazy busy week for us with a lot of client work, so today I thought we could talk about what we do to structure our work better and speed up processes.

On a short separate note. While both news about COVID & the rise of AI may have given you headaches…or worse, it seems like there is a bright side to everything 👇

Would love to meet you there!

Now back to marketing stuff 🤙

Today’s newsletter will be a shorter one and will focus on how we use AI to speed up our tasks.

We have also collected and will link a few great templates from marketers and salespeople that can help you use these tools better.

If you find these insights valuable, the best way to support our work is by inviting your friends to become Dot Connecters and learn more about Connecting The Dots between marketing activities and financial goals.

Topic Of Today:

• Why there is a buzz around ChatGPT 🐝

• How not to use ChatGPT 🙅‍♀️

• How and What we use it for 👆

• Guides on how marketing/sales can use it 📓

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Why there is a buzz around ChatGPT 🐝

One reason why ChatGPT generated a major buzz is that it is capable of producing text that is nearly indistinguishable from that written by humans.

This has led to a wide range of potential applications, including content creation, customer service, and even creative writing.

Compared to other language tools like Grammarly, Hemingway, and DeepL Write, ChatGPT is unique in that it can generate original text, rather than simply correcting or improving existing text.

Additionally, ChatGPT is capable of understanding context and generating responses that are tailored to a specific audience, whereas other tools typically rely on fixed rules or templates.

Why do I say that?

Well, I don’t.

It does.

I made that paragraph with ChatGPT.

The fact is that although the hype may irritate you, it seems like AI is not only here to stay but is making significant changes and in many cases positive contributions to people’s work.

Not understanding it or thinking it is not for you won’t change the fact that it is already affecting our lives.

Does it raise important questions regarding its ethics and potential threats? Yes.

Does it have negative effects, like people being let go of their jobs? Yes.

Yet as with any new technology, not taking part in it to the level of at least understanding it will likely only have negative effects on your career.
Especially as a marketer/salesperson.

Disregarding the potential of AI is like ignoring the Industrial Revolution or the introduction of the Internet.

Just like those advancements, AI brings new opportunities and challenges. And just like how there were valid concerns raised during those times, there are valid concerns with AI.

However, with proper regulations and responsible use, these technological advancements generally benefit humanity in the long run.

So with that out of the way, what is it that you shouldn’t do with ChatGPT?

How not to use ChatGPT 🙅‍♀️

This is rather simple: don’t use it to do the entirety of your job.

There are a couple of reasons why you shouldn’t do this. Let’s see what it thinks of this and amend where necessary:

1. Limited creativity:

It is a great AI language model that can generate text based on input, but it does not have the same creativity and intuition as a human.

Not because everyone is an experienced marketer, but rather because you have human experiences that you can consciously or subconsciously access when you are creating content. It may be able to suggest ideas or generate content, but it cannot replace the creativity and “human experience” that you have.

2. Inability to understand context:

While ChatGPT can generate text that is grammatically correct and (mostly) coherent, it may not be able to fully understand the context or nuances of a specific industry or brand.

It does not understand anything in the sense that you and I do. It merely processes information and reuses it in a way that mimics thinking. This can result in generic or inappropriate messaging that may be false, or may just not resonate with your target audience.

3. Quality control:

ChatGPT generates text based on algorithms and data, but it may not be able to, in fact, ensure the quality and accuracy of the output without human supervision.

Try to gather recent market research data on a competitor knowing the answer and you’ll see that while it may have some data available, it’ll likely lack up-to-date information, accurate insights and again: context.

Since your offer and messaging are crucial to your overall success, you can’t base your work entirely on something that is known to be inaccurate in many cases.

4. Limited domain expertise:

As a general language model, it may not have the domain expertise or knowledge of a specific industry or brand. Again, this can result in inaccurate or irrelevant information that may not align with the company's goals or values which can mess up your work and result in content or activities that are based on misinformation.

5. Risk of plagiarism:

This may be the least of your worries, but as discussed above ChatGPT generates text based on data and algorithms. In some cases, this will increase the risk of plagiarism or copyright infringement if the output is not properly reviewed and edited.

6. Risk of devaluing your job:

Although ChatGPT did not mention this if a language model can do your job entirely, your skills are either subpar or you just haven’t put any real effort into your job before.

Furthermore relying too much on AI will inevitably result in slowly diminishing your creativity. Just think about using GPS for years and then trying to drive without it.

In short:

While you might read about publishing companies laying off staff due to economic reasons and exchanging their work with ChatGPT »

that should tell you more about leadership and the quality of their work, rather than the capabilities of AI language models.

Are they exceptionally useful and truly baffling?

Yes.

Should you use them to do your entire job for you?

Not if you are planning to do this in the long run.

So how can you use it to benefit you?

How and What we use it for 👆

There are probably a million ways that we have not used the benefits of AI in general and understanding the full spectrum of how ChatGPT can help us is likely still ahead of us.

But here are 8 of the many ways we have already used it that may give you a few ideas too.

1. Creating an Onboarding Guide for New Hires

A few weeks back I wrote about how we expanded the team in the span of a few days. Now we of course had a working structure already, but with the rapid expansion, I felt like we’d benefit from an onboarding guide.

So I spent about 1 hour altogether collecting every resource we have, current structures, team setups, beliefs and policies and made a comprehensive onboarding guidebook with ChatGPT out of it.

       2. Writing LinkedIn Posts and Comments

One of the key benefits of ChatGPT is its ability to repurpose content through trial and error with prompting.

Content repurposing should be a crucial element of any marketer’s toolkit as not only is it a massive help in content creation, but it also helps with spreading your ideas faster and on more platforms.

When you get good at creating prompts you’ll be able to create a new tone of voice, new angles, hooks, and ideas from content that has already proved its value.

       3. Amending Contracts

Sometimes, we need to make changes to contracts that were previously created by lawyers.

ChatGPT has helped us streamline this process by outlining bits that we want to change and providing us with relevant legal language and suggestions for revisions.

This of course saves us time and makes contract amendments much more efficient.

       4. Creating Custom Code for Landing Pages

Standing out with a unique message and great offer is crucial, yet doing it on a horrible landing page that looks like it could be any product’s page is significantly harder.

That is why having custom codes can make all the difference. While most of us have worked with frontend languages before, none of us is a seasoned developer and sometimes finding the right person or briefing them may take more time than amending on your own.

ChatGPT has helped us create and refine custom HTML, CSS, and JS code, allowing us to speed up small fixes on our own instead of relying on the availability of our developer partners.

 5. Fixing Issues on Unbounce Pages

The same idea as with custom codes. It's in no way specific to Unbounce, it is just how we used it so far.

Sometimes when something goes to shit with the platform or is not working how it’s supposed to, it helps a lot to have a source where we may find answers quicker compared to scrolling through endless forums.

As per our notes above, this of course won’t always work, but it did already help us a few times.

 6. Setting up GA4 Tracking in an E-Commerce Store for a Specific Job

Again, most of us understand GA and some of us have extensive experience with it. Still in some cases instead of building from scratch we can just check suggestions from Chat and amend where necessary.

Similarly just because you are an experienced developer, you might want to use no-code tools from time to time to build something. You still need to understand what you are trying to do, but you don’t have to do it from scratch.

 7. Creating Example Marketing Automation Flows for Leadership Buy-in

Marketing automation is a crucial part of building sustainable, systematic growth. However, it requires our client’s investment in both time and capital.

Even when there is some automation already set up, running analysis on their current setup and suggesting amendments or further motions will likely raise some questions.

With ChatGPT we can swiftly create example flows for tools like Customer.io that demonstrate the value of this approach to our clients. This has helped us to win more business and grow our agency.

 8. Creating Interview Questions for our Podcast

In our minds some of the key elements of a great podcast are:

1. clear overarching subject;

2. expertise in professional topics or;

3. extensive, varied general knowledge ;

4. deep research on the topics & the guest

While you won’t be able to get these solely with ChatGPT, you can create interesting ideas for angles for your questions once you’ve done your research.

You can for example write a few questions based on your research and the overarching topic, then download the LinkedIn profile of your guest, add that and your example questions, plus the general topics of your podcast and use ChatGPT to create similar questions based on the added info.

They likely won’t be perfect, but a great basis for more questions.

 +1 Creating this Newsletter

Last but not least, ChatGPT has been a helpful tool in creating this newsletter. We've been able to use ChatGPT to create an outline based on our initial thoughts and ideas, collect points and suggestions and build from there.

Now let’s see some resources from smart people on how you can up your prompting game:

Guides on How Marketing/Sales can use it 📓
A collection of advice from smart marketers and sales folks plus tools with ChatGPT in a series from Alex Velinov, CTO at Tag Digital.

A few I didn’t catch on his list:

Shlomo Genchin - messaging angles

Jessie Van Breugel - content strategy

LinkedIn posts worth reading this week:


1. Linkedin As A Top Channel For Marketing

A breakdown of how Fullfunnel.io generates most of its inbound leads with organic LinkedIn activity.

2. AI Tool For Content Creators

Keeping with our topic, 50 AI tools for online content creation.

3. Step-by-Step Linkedin Ads Framework

Since Fullfunnel relies on organic mostly, here is a framework for a paid LinkedIn presence.