Linkedin Course Episode one

Hey there,

Today we’ll start a 6-week, high-level Linkedin Ads Course.

We're currently building a beginner & and an intermediate course for LinkedIn Ads and will also update the LinkedIn Ads Master course.

In the next 6 weeks, we'll have a high-level course, with simple, actionable tips in the newsletter, which will be an introduction to the upcoming courses.

However, if you find these insights valuable, the best way to support our work is by inviting your friends to become Dot Connecters and learn more about Connecting The Dots between marketing activities and financial goals.

Topic Of Today

• 🔍 Introduction to LinkedIn Advertising

• 💡 The Unique Value Proposition of Advertising on LinkedIn

• 🚀 Setting Up a LinkedIn Page and Campaign Manager Account

• 🤝 Leveraging Your Personal Profile for Advertising

• 📌 Actionable Tips

• 📚 Homework

• 💡 Pro Tip

🎉 Week 1: Kickstart Your LinkedIn Advertising Journey 🎉

Customer Understanding

🔍 Introduction to LinkedIn Advertising

LinkedIn is not just a platform for professionals to connect; it’s a goldmine for marketers looking to target a high-quality audience. With over 774 million members, LinkedIn advertising can be a powerful tool to generate leads, build brand awareness, and establish thought leadership.

But take note: LinkedIn is not primarily an intent channel.
People are there to connect, learn, or even just to distract themselves.
They come to connect, learn, or sometimes just to distract themselves.

So, to succeed in advertising on LinkedIn, you must think beyond direct conversions and build trust with your audience through quality content and genuine engagement.

Buyers on LinkedIn start considering products or services when they have a strategic priority and usually buy from people they trust.

2. 💡 The Unique Value Proposition of Advertising on LinkedIn

LinkedIn holds a unique space in the social media world, as it's primarily a professional network. This means that the audience is more business-oriented and potentially more valuable for B2B marketers.

On LinkedIn, you can target people based on their job title, industry, company, and more.
Moreover, LinkedIn marketing programs have the potential to generate substantial opportunities, drive awareness, and establish brands as go-to experts in their industry.

For example, Postindustria generated nine enterprise opportunities in the first six months through LinkedIn marketing, and FullFunnel.io generated over 200 five-figure opportunities.

3. 🚀 Setting Up a LinkedIn Page and Campaign Manager Account

Before you can start advertising, you'll need a LinkedIn Page and a Campaign Manager account.

Your LinkedIn Page is your company's profile, while Campaign Manager is where you'll create and manage your ad campaigns.

Create a LinkedIn Page: Go to the LinkedIn marketing solutions website and click on ‘Create a Page’. Choose the appropriate category for your business and fill in the details.

Set up Campaign Manager: Once your Page is set up, go to Campaign Manager and click on ‘Create account’. Enter your account name and select the LinkedIn Page you want to associate it with.

4. 🤝 Leveraging Your Personal Profile for Advertising

Your personal LinkedIn profile can be just as powerful as a company page for advertising. Personal profiles often have higher engagement rates and can help in building more personal connections.

Optimise Your Profile: Add a professional photo, compelling headline, and detailed summary. Showcase your expertise through the experience section.

Grow Your Network: Connect with target buyers and influencers. Engage by liking, sharing, and commenting on relevant content.

Share Value-Driven Content: Post content that resonates with your target audience. Share insights, industry trends, and personal experiences.

Engage with Target Buyers: Use personalised outreach strategies to engage target buyers and nurture relationships continuously with relevant, value-driven content.

FullFunnel.io highlights six strategies for engaging target buyers through personal profiles.

5. 📌 Actionable Tips:

Optimise your LinkedIn Page by adding a cover image with a CTA that links to other relevant platforms, and a company description that clearly states how your business can help your specific target audiences.

Focus on their pain points instead of self-praising.

Use both your company page and personal profile to share complementary content.
Join groups and engage with your target audience through meaningful conversations.

6. 📚 Homework:

Set up your LinkedIn Page and campaign Manager Account, and Optimise Your Profile for your target audience.

7. 💡 Pro Tip:

A Brief Guide to Optimising Your LinkedIn Page and Personal Profile for Advertising Build trust and authority by sharing insightful content.

Post regularly, and engage with your audience.
For personal profiles, don’t hesitate to show the human side of your brand.

That’s it for today…

New episodes of Connecting The Dots & Business Companion are coming out each week, so stay tuned.

Subscribe to our podcast and keep an eye on your inbox for the next edition of our newsletter as well.

Happy learning! ❤️

LinkedIn posts worth reading this week:

1. Old Linkedin Is Dead
How to adapt your strategy to new changes on Linkedin.

2. 5 learning from a £1M Account
5 things learned working on a £1M LinkedIn Ad Account.

3. Linkedin Ads Strategy
4X amount of inbound leads in 3-6 months.